Tag: brand

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BUSINESS

How can FILA create differentiated products in the highly homogeneous outdoor market?

How can FILA create differentiated products in the highly homogeneous outdoor market
How can FILA create differentiated products in the highly homogeneous outdoor market
Estimated read time 3 min read

The sports outdoor market is booming and has become the mainstream of clothing consumption. New and old sports outdoor brands are accelerating their efforts to […]

Categories
BUSINESS

Indoor market performance competition, how FILA sees the real needs of ordinary consumers

FILA Fashion Sports Breather Jacket Product Image
FILA Fashion Sports Breather Jacket Product Image
Estimated read time 4 min read

The popularity of the outdoor clothing market remains high, and product performance has always been the focus of brand competition. However, when outdoor clothing is […]

Categories
SHOES

Adidas Unveils A-Type, an Elevated Collection of the Brand’s Iconic Products

Adidas Unveils A-Type, an Elevated Collection of the Brand’s Iconic Products
Adidas Unveils A-Type, an Elevated Collection of the Brand’s Iconic Products
Estimated read time 6 min read

The launch collection includes premium versions of the Superstar shoe, Firebird tracksuit and Airliner bag. DJ Hank Korsan in looks from the A-Type collection. COURTESY […]

Categories
FASHION

Hussein Chalayan for Vionnet’s Demi-Couture

Hussein Chalayan – Photo by Imaxtree
Hussein Chalayan – Photo by Imaxtree
Estimated read time 1 min read

Hussein Chalayan – Photo by Imaxtree Hussein Chalayan is the new designer for Vionnet’s Demi-Couture collection. Working closely with Goga Ashkenazi, the brand’s president and […]

Categories
SNEAKERS

Nike and Jordan Brand’s Mexico City Store Is Their Biggest in Latin America

Nike and Jordan Brand’s Mexico City Store Is Their Biggest in Latin America
Nike and Jordan Brand’s Mexico City Store Is Their Biggest in Latin America
Estimated read time 2 min read

Nike and Jordan Brand will open the doors this week for a new Mexico City location that’s both their biggest in Latin America and the first dual-brand presence in the […]