Categories
SHOES

Athletic Brands Jockey for Position in Wake of World Cup Fever

Estimated read time 5 min read

Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to garner brand heat. Dion Gallapeni of […]

Categories
BUSINESS

Puma commits to sourcing leather from deforestation-free supply chains by 2030

Estimated read time 2 min read

The Germany-based company has signed the Deforestation-Free Call to Action for Leather, thereby committing to source bovine leather from deforestation-free supply chains by 2030 or […]

Categories
BUSINESS

Puma reorganizes its global marketing organization

Estimated read time 2 min read

This major reorganization of Puma’s global marketing organization includes the relocation of the Brand Management and Marketing Operations from Boston to the Germany’s headquarters From […]