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BUSINESS

How can FILA create differentiated products in the highly homogeneous outdoor market?

Estimated read time 3 min read

The sports outdoor market is booming and has become the mainstream of clothing consumption. New and old sports outdoor brands are accelerating their efforts to […]

Categories
BUSINESS

Indoor market performance competition, how FILA sees the real needs of ordinary consumers

Estimated read time 4 min read

The popularity of the outdoor clothing market remains high, and product performance has always been the focus of brand competition. However, when outdoor clothing is […]