The US-based personal styling company appointed Matt Baer, former Chief Customer & Digital Officer at Macy’s, as its new Chief Executive Officer and member of the Board of Directors
Thefounder Katrina Lake, who returned to the company as interim CEO in January this year,will remain as Executive Chairpersonof the board. Still, in the meantime, she will work closely with Baer to ensure a smooth transition.
“As we’ve gotten to know Matt, I, our board of directors and our management teamwere all impressed by his experience across all areas of retail businesses and his ability to identify the interconnected opportunities to positively impact the experience of our clientsin the short term, while inspiring our teams to deliver an impactful vision for the future”, she said. His appointment will be effective on the 26thof June.
Baerwas previouslyChief Customer & Digital Officer at Macy’s, where he was responsible for the growth and strategic long-term vision of Macy’s and Bloomingdale’s digital businesses. Before joining Macy’s, he served asVice President of eCommerce at Walmart.com, helping to lead the transformation and scaling of the retailer’s digital business, founded a digital marketplace, and held executive positions at two retail startups.
“I’m incredibly excited to join Stitch Fix as CEO. As someone with retail in my DNA, I’ve long admired what Katrina has built with Stitch Fix– fusing AI with stylists to offer the most convenient shopping experience out there today. People are looking for a better way to look and feel great. Stitch Fix is uniquely positioned to deliver that for them. I look forward to working with the talented team at Stitch Fix andleveraging my years of experience building and scaling retail businesses to deliver a sustained future of profitable growth”, commented Matt Baer.
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